An automotive legend


In the realm of automotive history, few names resonate with as much impact as Tom Walkinshaw Racing (TWR). Having recently emerged from a two-decade absence, TWR is not merely making a comeback – it’s heralding a new era as a bespoke carmaker. At Tweak Marketing, we are honoured to be part of this journey helping TWR to communicate their vision through their bold new website.

TWR, under the visionary Tom Walkinshaw, has left a lasting impression on motorsport history. From conquering tracks in Touring Cars, Endurance, and Rally to crafting iconic road cars such as the Jaguar XJR-15 and XJ220, TWR’s legacy is synonymous with innovation, excellence, and an insatiable drive for victory.


  • Strategy

  • Brand design

  • Website design

The solution

The resurgence of TWR in 2024, spearheaded by Tom’s son Fergus Walkinshaw and partner John Kane, marks a significant chapter in the automotive world. With a commitment to honouring the original company’s legacy, TWR is forging a path that respects its heritage while embracing the challenges of a dynamic and evolving automotive industry.

TWR’s first project car, pays homage to the roots of the brand. Based on the iconic Jaguar XJS, a forefather to the modern-day F-Type, this project is a testament to TWR’s commitment to crafting something extraordinary. Collaborating with Design Consultant Magnus Walker and Vehicle Designer Khyzyl Saleem, the design and direction of the project are in expert hands.

The result

As TWR embarks on this journey, there is a great sense of anticipation. The revival isn’t just about resurrecting a name; it’s about forging a path forward, blending heritage with the next generation. TWR’s dedication to crafting something extraordinary is unmistakable, and at Tweak Marketing, we are excited to be part of a narrative that will undoubtedly make a lasting impact.

The outcome

Gated VIP content

Purchase intent leads generated

High profile press coverage