Overview
The primary goal was to appeal to parents while keeping the content fun and engaging for their target audience – the kids. Striking the right balance between educational and entertaining content is crucial to connect with both parents and children effectively. However, the focus is not solely on promoting Holiday Clubs and Term-Time services; rather, the objective is to establish SCL Active as an authority in the childcare industry. This approach aims to build trust with their audience, positioning them ahead of competitors and becoming a go-to choice for parents seeking reliable childcare services.
Deliverables
The solution
We have been working with SCL Active for over 2 years, as well as overseeing their other divisions: SCL Education and SCL Professional. Our focus is on a B2C market of parents, and we target them through social media (Instagram, Facebook and Twitter), email marketing and SMS messaging.
The result
We work as an extension of SCL’s marketing team, offering support and consultation for their marketing strategy and content creation.
The marketing strategy involves reaching customers through various touch points. Email campaigns allow for direct communication with parents, providing updates, offers, and valuable information. Text messages serve as quick reminders and notifications, keeping parents informed about upcoming activities and promotions. Additionally, the use of social media plays a vital role in engaging with both parents and children, sharing content that appeals to both demographics and showcases SCL Active’s expertise in the childcare field, while ensuring that they have an easy line of communication with the brand.
