How do we do this?
We don’t want to give away all our secrets – but we use powerful brand listening tools and real–time data to understand what people are saying about you and how they interact with your website.
Armed with these key insights, we can create marketing messages that resonate.
EIM builds on the ability to recognise, understand, monitor and respond to your customer needs and feelings towards your products and brand at every touchpoint – using this insight to guide marketing strategy.
It highlights what customers presently think and what their concerns are – as well as providing the ability to pre-test the emotional response of content whilst tracking that content on every media once you go live, providing an overall measure of the brand love they feel.