Can economic pressure create opportunity for your business?
As the economic pressure rises is your marketing budget going down?
When economic pressure is high, it can be tempting for businesses to cut their marketing budgets in an effort to save money. However, increasing your marketing budget during tough economic times can actually be beneficial for your business.
Here are a few reasons why:
- Increased competition: During times of economic pressure, many businesses may be cutting back on their marketing efforts. This can make it more difficult for your business to stand out in the market. By increasing your marketing budget, you can make sure your business remains visible and competitive.
- More Cost-effective advertising: When demand for goods and services is low, it can be cheaper to advertise. Prices for paid ads space may be lower, so you can get more bang for your buck. This is an opportune time to gain market share while you have more cost-effective opportunities to reach your target audience.
- Building brand loyalty: Marketing helps build brand awareness and loyalty. When economic pressure is high, it can be difficult for customers to justify spending money on non-essential items. By maintaining a strong marketing presence, you can remind customers of the value your business provides and encourage them to continue choosing your products or services.
- Take advantage of opportunity: New customers will still be looking for products and services and if you keep promoting and remain top of mind for them, you are more likely to win their business.
- Preparing for the recovery: While no one knows when exactly the recovery will happen, most experts agree that the economy will eventually recover from the downturn. By investing in marketing during tough economic times, you can be in a better position to take advantage of the upturn when it comes.
In conclusion, increasing your marketing budget during an economic downturn can help you remain competitive, take advantage of cost-effective advertising opportunities, build brand loyalty, capture new customers and prepare for the recovery. It might not be an easy decision, but it could be the right decision for the long-term growth and success of your business.
Who is Tweak?
Digital marketing agency Surrey
Tweak is a personable, digital marketing agency based in Leatherhead, Surrey. Our expertise helps businesses get the best ROI from their marketing, with services including brand and website design, SEO, content creation, PPC and social campaigns. We combine all these services to create lead generation campaigns that deliver amazing results for our clients.
Find out how sustainable your website is with our free green website audit and get personalised recommendations on how you can improve for the environment and user experience!