With over 1 billion members across the world, it’s safe to say that LinkedIn is the leading platform for professional networking [1].
Starting as just a platform to advertise and search for jobs, it has now become so much more than that, serving many purposes to all its users.
What makes a LinkedIn profile successful in 2025?
With most businesses now having LinkedIn profiles, it is essential to stay up to date with current trends on the platform. Having knowledge of what’s trending allows you to then adapt your profile accordingly to help boost active engagement on your profile. Although, it is important to keep in mind what works may differ if you are creating a business or personal profile, as they will have separate purposes and audiences.
We understand that knowing what’s gaining traction can be difficult, so we’ve put together a list of four things that have been proven to boost active engagement:
Hashtags
Using keywords is more important than ever as it increases the chance of users finding your profile when they search specific terms. However, hashtags still hold some importance, although it is important not to go OTT on the hashtags. Try to keep it between 3-5, with a variety of both industry and niche-specific ones.
Carousels
Using carousel not only allows you to showcase a wider variety of images, but they are also proven to get 303% more engagement than image posts, 278% more engagement than video posts and 596% more engagement than text-only posts [2]. On top of this, part of the most recent update of LinkedIn, allows you to now upload a carousel of images to your profile banner, so we’d recommend you take advantage of this!
Frequent Uploads
Frequently uploading, whether this is showcasing recent projects you or your company have completed, or blogs about industry specific topics, is proven to help keep engagement high and attract more users to your profile.
Concise Summary
Your profile summary is what users first see, their first impression of you or your business, so it is vital that you keep this clear, concise, and cohesive. Whilst it is important to outline your strengths, experience and goals, the site is also becoming increasingly personal, so perhaps add something to show off your personality (or your companies’ values) helping set you apart from others.
Having said all of this, due to constant technological developments, what’s trending and what’s boosting engagement is always evolving. Therefore, the most important thing you can do is to stay informed and never get too comfortable!
