PPC & paid social

PPC & paid social

Ads can increase brand awareness by 80%*

Paid media is an essential part of a modern digital strategy that helps drive brand awareness, traffic, sales, and revenue. This includes advertising on search engines, social media and across the internet. We have the expertise to help you develop ad strategies and build paid media campaigns that work.

We can help with

facebook ads
Facebook Ads
instagram ads
Instagram Ads
PPC agency
TikTok Ads
Google ads
Google Ads
paid media agency
YouTube Ads
linkedin ads
LinkedIn Ads


We don’t believe that one is better/ more effective than the other as it comes down to what works best for your business. By using our marketing tools we will be able to advise you as to what would be better, or maybe even the use of both.
Pay-per-click advertising, otherwise commonly referred to as PPC, is a method in which brands pay a fee each time one of their ads is clicked. The purpose of PPC is to increase website views through paid traffic, rather than solely relying on organic traffic. It’s a good opportunity to reach users who are looking at keywords or phrases relevant to your business and industry and turn those users into customers.

There are a few key times when PPC could be beneficial for your business. Firstly, when your website first goes live, to help generate traffic and push you up the search engine rankings. If there are certain keywords you want to rank for even once your website has been live a while, a PPC campaign can help with this. Secondly, when you have a specific campaign or product that you want to promote to a niche market. Lastly, if one of your competitors is bidding on your brand keywords you may want to target your own keywords to protect your brand.

Planning a PPC strategy requires choosing keywords and phrases that are relevant to your campaign and your target audience. If you don’t choose relevant keywords, your ads are unlikely to be successful or may cost more. The ads need to have compelling copy and link to a strong landing page that leads users through to your intended action (such as buying a product or contacting you).


Want to talk about PPC strategy?

Contact us today!