Pay-Per-Click, commonly referred to as PPC is a form of advertising that can deliver real results from a new audience that has never before encountered your brand. This can be achieved by bidding on keywords for an ad spot at the top of a search engine results page (SERP), then if your ad is clicked on a fee is charged to the advertiser.
Another type of PPC advertising is social advertising, where your ads can be displayed amongst your audiences feed or during a video depending on what social platform you are using. All popular social media platforms include this feature allowing you to promote your posts, products and account all in once place.
PPC Management Company
We are paid search experts, increasing conversion rates through continuous testing and optimisation, with full flexibility for smart marketing campaigns. Our strategy involves extensive keyword research, effective landing pages, strong call to actions and accurate consumer targeting techniques that are adapted to fit each specific platform to ensure the best results.
We’d love to chat about your PPC strategy and how we can help.
We don’t believe that one is better/ more effective than the other as it comes down to what works best for your business. By using our marketing tools we will be able to advise you as to what would be better, or maybe even the use of both.
Pay-per-click advertising, otherwise commonly referred to as PPC, is a method in which brands pay a fee each time one of their ads is clicked. The purpose of PPC is to increase website views through paid traffic, rather than solely relying on organic traffic. It’s a good opportunity to reach users who are looking at keywords or phrases relevant to your business and industry and turn those users into customers.
There are a few key times when PPC could be beneficial for your business. Firstly, when your website first goes live, to help generate traffic and push you up the search engine rankings. If there are certain keywords you want to rank for even once your website has been live a while, a PPC campaign can help with this. Secondly, when you have a specific campaign or product that you want to promote to a niche market. Lastly, if one of your competitors is bidding on your brand keywords you may want to target your own keywords to protect your brand.
Planning a PPC strategy requires choosing keywords and phrases that are relevant to your campaign and your target audience. If you don’t choose relevant keywords, your ads are unlikely to be successful or may cost more. The ads need to have compelling copy and link to a strong landing page that leads users through to your intended action (such as buying a product or contacting you).
Take a look at our other digital marketing services
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