SEO Services

SEO Services

Organic searches account for 53% of website traffic and generate around 40% of revenue

With so many purchases starting on search engines, SEO is an essential part of your digital marketing strategy. SEO can not be defined down to one quick fix – it requires a consistent plan to be implemented over time to see the best results.

Working with Tweak on SEO

We can help you increase your website’s visibility, with optimised content, detailed keyword planning and fine-tuned tagging. We will enhance your websites user experience as well as improve its reliability across search engines, helping to increase your ranking, visitors and leads. Search Engine Optimisation (SEO) is an ongoing process, and we will work with you to build your authority on search engine results pages (SERPS).

We’d love to chat about your digital marketing and how we can help.

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SEO management process

SEO audits & keyword research
Content strategy & Local SEO
Copywriting & implementation
Speed & site performance
Backlink building
Tracking & optimisation

Our SEO services

  • Keyword planning – researching keywords related to your business
  • SEO on relevant search terms
  • Generate backlinks with your site – incoming links from other websites
  • Full SEO management of your site
  • Monthly SEO report – to track all website analytics
  • WordPress web design services – Mobile first, responsive website design, build & development

  • New content to enhance SEO

  • Technical SEO enhancements – improvements to the backend of your website

  • Company brand videos

  • Content creation services

  • Infographic content marketing

  • Brand messaging and social audits

  • Natural SEO strategies

  • SEO audits

  • Keyword-rich copywriting

  • Local SEO

FAQs

SEO focuses on gaining organic traffic to your website from search engines such as Google. This is done through creating a website that is valuable and reliable for both search engines and users.

Technical and Content SEO is vital for your website if you want to increase your visibility on search engines. This is because search engines, such as Google, sends out bots to crawl your site to decide if it is suitable for the search query. You need to make sure you show Google that your website is valuable to the user.

An SEO strategy is important to ensure your website is visible to users who might want to use your service or buy your product. As 68% of online experiences begin with a search engine, it’s important to be at the top of those searches!

SEO rankings don’t happen overnight. You are not only working to build up your authority within Google, but your competitors are too. They may have been working on SEO for some time built up good rankings. An SEO strategy can, over time, build up your visibility on keywords and increase traffic to your website. As traffic increases, you will see yourself placed higher on rankings. The more you work on your SEO strategy to add more relevant content and information, the more your rankings will grow!

Good SEO strategy starts with a strong website that is technically sound and has a good user experience. You may spend lots of money on a beautifully designed website, but unless it works well for the user, you won’t be able to generate traffic. That’s why we make sure all our websites are built to the highest technical standards so that you have a strong base to work on. However it’s not just about having a great website. You also need to make sure you have the right keywords, content, and an ongoing SEO strategy to build up your rankings.

Technical SEO refers to improving technical elements on the backend of your website to improve search engine rankings. This includes fast site speed, responsive design, security, redirects, backend keyword tagging and site architecture. Focusing on these elements will help improve how well search engines can crawl your website to find content.

Content SEO refers to the actual content on your website. Your website needs to have a mix of content (blogs, video, FAQ’s etc) with the right keywords to be seen as relevant by Google. This needs to be built over time and added to regularly, otherwise you may see your rankings decrease.

Keywords are the words or phrases that users type into a search engine to look for any kind of content online. Through our keyword research we identify the high volume and high quality keywords to be strategically inserted into your pages and content.

A new website can take on average 3-6 months to rank on Google. You may see improvements right away, but it’s best to keep in mind that most SEO efforts take time since Google has a lot of websites to visit and rank.

However, in order to get the desired results SEO is all about continuous monitoring and changes through specific marketing tools that we have access to at Tweak. Some of the things that will be looking at is the frequent algorithm changes Google introduces, working and adapting keywords, discovering new entrants, and ensuring you stay a strong competitor within your market.

Local SEO comes into play when users look for products, services or resources near them. Did you know that 97% of people learn more about a local company online than anywhere else! There are many factors that affect local SEO from Google My Business and optimising your website for your area. This is especially important for small businesses who only service certain locations. Local directories are especially important SEO, as the more listings that Google sees for a businesses ( that follow appropriate name, address, and phone number guidelines) the more likely it is to rank your businesses higher.

Want to talk about SEO?

Contact us today!