The standards for web design, user experience, and functionality are higher than ever before. A static, outdated website risks losing visitors, credibility, and opportunities.

Here’s what web trends are shaping 2025:

Dark Mode and High-Contrast Design

Dark mode continues to be a popular trend, offering both aesthetic appeal and usability benefits. High-contrast designs improve accessibility and make content easier to read, catering to a broader audience.

Motion Design and Micro-Interactions

Subtle animations, scroll-triggered effects, and micro-interactions can elevate your website’s visual appeal and make it more interactive, while creating memorable experiences.

Sustainability-Focused Design

With growing environmental awareness, sustainable web design is on the rise. Lightweight coding, green hosting, and energy-efficient designs not only reduce your carbon footprint but also appeal to eco-conscious users.

Voice Search Optimisation

As voice search becomes more common with smart devices, optimising your site for voice queries is crucial. This means focusing on natural language, conversational keywords, and concise answers to common questions.

Websites we’re loving

Engine Land

boba ice cream

Sharedeum

Superlist

Now, we’re not saying you have to do a full web redesign every year, it’s about making small tweaks to ensure your website remains a dynamic, engaging tool that continues to stand out and lead the way.

Author

Daisy Lucas

Designer, Tweak Marketing
Specialising in creating engaging social media graphics, PDFs, eBooks, and other visual assets. She also works on web design and build projects that balance aesthetic appeal and user-friendly functionality.

Let’s start brainstorming your next move.

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