Let’s be honest, you’ve probably heard every generic take on “building your brand online.” But in 2025, social media is less about being everywhere and more about being useful. For most businesses, it’s one of the only ways to show personality, speak directly to your customers, and, if done right, actually grow.

Here’s how that looks across different industries:

Social Media for the Automotive Industry

The automotive space thrives on visual content, loyalty, and excitement. Whether it’s sneak peeks, how-to videos, or behind-the-scenes shots from a garage, social media offers the perfect place to build this connection.

Key stats:

• Views on YouTube  for ‘Test Drive’ videos have doubled over the last year (Porch Group Media)
• YouTube is the most-used platform for researching car purchases (KORTX).

Why it works: You can use platforms like Instagram and TikTok for storytelling and visual content, while Facebook remains useful for running local ads, promotions, and engaging with car enthusiasts.

Social Media for the Healthcare Industry

Let’s face it, people Google symptoms more than they talk to their GP. That’s where good healthcare content steps in. Whether you’re a clinic, a wellness brand, or a hospital group, social media helps position you as a helpful, reliable voice.

Key stats:

• 90% of 18-24 year olds say they trust medical information they see on social media. (Search Engine Watch)
• The use of social media for healthcare professionals has grown to 91% (Media Market)

Why it works: It’s not about going viral. It’s about showing you’re real, reliable, and know what you’re talking about. Content that explains treatments, gives mental health tips, or simply humanises your team makes a real difference.

Social Media for the Technology Industry

Most tech brands struggle with one thing: explaining what they do. Whether it’s SaaS, AI tools, or hardware, social media gives you the space to break down complex ideas and reach people in a language they actually understand.

Key stats:

• 90% of software buyers pay more attention to recent reviews that have been posted in the last year (Gartner Digital Markets)
• Online shoppers are more likely to buy from brands they follow on social media. (Sprout Social).

Why it works: Social gives you the chance to humanise your innovation. Think: founder updates on LinkedIn, quick product demos on TikTok, and case studies that actually show impact.

Social Media for the eCommerce Industry

For online stores, social media is your shop window, your sales assistant, and your review board all rolled into one.

Key stats:

• 80% of online shoppers are more likely to buy from brands they follow on social media. (Sprout Social).
• 58% of users on TikTok have used TikTok Shop (GWI).

Why it works: Features like TikTok Shop remove the friction between seeing and buying.

Social Media for the Construction Industry

Most people don’t think about contractors until they need one. That’s the challenge. Social media can be the reminder and the reputation-builder. Photos of work in progress, satisfied client quotes, or walkthroughs of finished builds are more persuasive than any flyer.

Key stats:

• 90% of customers say social proof helps influence their decision (Gartner Digital Markets)

Why it works: Platforms like Instagram and LinkedIn are ideal for showcasing big wins, spotlighting team members, or walking people through your process. It builds trust, and trust leads to calls.

Social Isn’t One-Size-Fits-All

Not every platform is right for every brand. But ignoring social media altogether? That’s not an option.

Want to build a strategy that actually works for your industry? We’re always up for a chat.