Valentine’s Day offers brands an opportunity to connect with audiences through creative and heartfelt campaigns.
1. Toblerone’s “Love Insurance” Campaign
In 2023, Toblerone introduced the “Love Insurance” campaign, encouraging individuals to embrace love without fear of the outcome.
Source: Ads of the World
They launched an online exclusive “Pink Limited Edition” bar that came with its own insurance. If a customer’s relationship didn’t last, they could register their purchase with @TobleroneUK on Instagram and receive a voucher to redeem online, ensuring they could still enjoy a bar of Toblerone.
2. Frankie & Benny’s Romantic Movies
Frankie & Benny’s paid homage to iconic romantic movies by recreating famous dinner-date scenes, such as the spaghetti moment from Disney’s “Lady and the Tramp.”
Source: Edinburgh News
They shared these re-enactments on Instagram, encouraging followers to guess the movie, thereby boosting engagement and showcasing their brand’s playful side.
3. Ryanair’s “Escape The Nonsense” Campaign
Ryanair took a cheeky approach with their “Escape The Nonsense” campaign, encouraging people to skip the clichés and book a spontaneous getaway.
Source: Ryanair
The snarky social posts and tongue-in-cheek ads resonated with couples and singles alike, proving that humour is a powerful marketing tool, even on the most romantic day of the year.
4. Snickers’ “You’re Forgetful When You’re Hungry”
Snickers brought their classic “You’re not you when you’re hungry” tagline into Valentine’s Day territory with humorous ads reminding people not to forget their Valentine’s Day plans or gifts!
Source: Mad About Marketing
This campaign blended humour with brand consistency, resulting in a memorable and relatable message.
5. IKEA’s “Free Crib” Giveaway
IKEA offered customers a free crib if their baby was born nine months after Valentine’s Day – a move that got people talking!
Source: Ad Forum
The best campaigns succeed because they bring creativity and originality to the forefront, engaging their audience and sparking conversations.
