COVID-19: Marketing Impact of Changing Customer Behaviours

With the world at a standstill as countries are locked down and health services fight to save lives, we are all in a state of uncertainty, waiting to see when the world will go back to ‘normal’. Lockdown is having a massive impact on customer confidence and buyer behaviour, leaving marketers unsure what the world will look like post COVID-19. Many companies have stopped or reduced their marketing campaigns in response, or moved their events online and increased a digital focus. But how are customers really reacting and how can marketers respond? Check out our infographic for all the information: