• 91% of businesses use video as a marketing tool in 2024, up from 61% in 2016 [1].
• 82% of internet traffic is projected to come from video by 2025 [2].

• Social commerce is expected to generate $1.2 trillion in global sales by 2025, driven by platforms like Instagram and TikTok [3].
• 1 in 3 consumers use social media to research new products before making a purchase [4].

• The average ROI for email marketing is $36 for every $1 spent, making it one of the most effective digital marketing channels [5].
• 69% of consumers prefer email as their main form of brand communication in 2024 [6].

• 68% of online experiences still begin with a search engine [7].
• Websites on page 2 receive less than 10% of traffic [8].

• 58.5% of web traffic now comes from mobile devices [9].
• 67% of consumers are more likely to purchase from a mobile-friendly website [10].

• The average Google Ads conversion rate across all industries is 7% in 2024 [11].
• Businesses make an average of $2 for every $1 spent on Google Ads [12].

• Consumers are happy to pay 9.7% more on sustainable products [13].
• 1 in 3 consumers have stopped buying from brands due to sustainability concerns [14].

• Influencer marketing is expected to be a $22.2 billion industry by 2025 [15].
• Micro-influencers continue to be effective, driving 60% more engagement than larger influencers [16].

• Personalised marketing can increase revenue by up to 40% [17].
• 63% of consumers now expect a personalised service [18].

Sources:

[1] https://www.wyzowl.com/video-marketing-statistics/[2] https://personifycorp.com/blog/video-marketing-in-2024-trends-and-statistics-you-cant-afford-to-ignore/[3] https://www.sitecore.com/resources/insights/ecommerce/the-rise-of-social-commerce[4] https://porchgroupmedia.com/blog/1-in-3-consumers-use-social-media-to-discover-new-products-and-brands/[5] https://www.litmus.com/blog/infographic-the-roi-of-email-marketing[6] https://www.emarketer.com/content/consumers-worldwide-prefer-emails-brands[7] https://www.forbes.com/sites/cherylrobinson/2023/01/09/3-key-seo-tips-from-this-founder-who-used-search-engine-optimization-to-grow-a-7-figure-community/[8] https://protofuse.com/articles/first-page-of-google-stats/[9] https://www.mobiloud.com/blog/what-percentage-of-internet-traffic-is-mobile[10] https://www.forbes.com/advisor/business/software/website-statistics/[11] https://www.wordstream.com/blog/2024-google-ads-benchmarks[12] https://www.wordstream.com/blog/ws/2018/07/19/advertising-statistics#:~:text=Businesses%20make%20an%20average%20of,their%20investment%20on%20the%20platform.[[13]https://www.pwc.com/gx/en/news-room/press-releases/2024/pwc-2024-voice-of-consumer-survey.html[14] https://sustainabilitymag.com/sustainability/cost-of-living-driving-sustainable-consumerism-deloitte[15] https://sociallypowerful.com/post/influencer-marketing-statistics-2024-2[16] https://www.newtarget.com/web-insights-blog/micro-influencers/#:~:text=Studies%20show%20that%20micro%20influencers,is%20generally%20more%20cost%2Deffective.[17] https://ttconsultants.com/personalization-in-market-research-why-it-matters-more-than-ever-in-2024/[18] https://www.winsavvy.com/the-rise-of-personalized-marketing-key-statistics/