Source: www.contentsmith.com
The Ordinary
The Ordinary has built a reputation on being straightforward and transparent, not just with their products but also with their marketing. Their commitment to authenticity is perfectly illustrated by a billboard campaign that read: “Someone said working with celebrities would be good for our brand, but we couldn’t find one with a degree in Biochemistry.”
By prioritising authenticity over star power, they resonate deeply with their audience, who appreciate the brand’s no bullsh*t approach. This transparency builds trust and loyalty, key components of a successful marketing strategy, especially when it comes to skincare
Source: Daily Mail
Marks and Spencer
Marks and Spencer (M&S) took a creative and unexpected approach to celebrity partnerships by teaming up with Mark Wright and Spencer Matthews. Representing “Marks” and “Spencer,” respectively, this fun collaboration showcases the brand’s playful side and captures public interest in a unique way.
This clever play on their brand name demonstrates that M&S understands the importance of both brand identity and innovative marketing. It’s a partnership that not only entertains but also reinforces brand recognition, making it a standout campaign.
Hobbycraft
Hobbycraft has successfully harnessed the power of employee-generated content (EGC) in their marketing strategy, especially on TikTok. By featuring their employees in content, they provide an authentic glimpse into their brand culture and values. Employees share their crafting expertise, projects, and tips, as well as participating in trends, making the brand feel more approachable and genuine.
EGC has several benefits:
• Authenticity: Audiences trust real people over corporate messages.
• Engagement: Employees are often more relatable than traditional influencers.
• Trust: EGC helps build a stronger connection and trust with the audience.
Hobbycraft’s strategy shows that the people behind the brand can be its most powerful advocates.
Surreal
Surreal, the cereal company, takes a different approach by infusing humour and fun into their marketing, particularly on LinkedIn and Instagram. Their posts are unconventional and attention-grabbing, focusing on connecting with their audience through brand personality rather than a hard sell.
By using humour and creativity, Surreal makes their content memorable and shareable, which increases engagement and brand awareness. This approach not only entertains but also aligns with their brand’s identity as a fun and healthy alternative to traditional cereals.
Sources: www.countryandtownhouse.com
Jellycat
Jellycat, recently created an interactive marketing campaign by setting up a ‘fish and chip’ shop in Selfridges using their Lily Fish, Charlie Chip, Dot and Peg Mushy Peas, Salty Steve, Vinny Vinegar, and more. This playful and engaging display captured the attention of shoppers and was a big hit on social media, significantly increasing brand awareness.
By creating an immersive and shareable experience, Jellycat demonstrated how interactive and imaginative marketing can captivate audiences and enhance brand visibility. This approach not only highlights their product line but also engages customers in a fun and memorable way.
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