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Have you adapted your website and online marketing to meet new customer needs?
Your digital marketing strategy needs to be adapted to respond to the dynamic world, and if there is one thing we have learnt from the last 2 years is just how much the world can change in a short amount of time. Keeping this in mind, 2022 is the Year of the Tiger and that means acting assertively, taking risks and becoming a leader in a new normal world.
We are taking 2022 by the horns, and through these 11 digital marketing trends you can too:
1. Users Value Design
75% of consumers make judgements on a company based on their website design [1]. Stay visible with topical, informative and sticky content that draws your audience in keeps them engaged.
2. Faster Websites
Since google has launched their core web vitals, speed and overall user-friendliness of your website has become ever more important. It is vital that your website is optimised for both desktop and mobile.
3. Video Marketing is Important
Video content captures and holds your audience’s attention more than most static assets helping you to beat Google’s algorithm and increase traffic to your platform.
4. Case Studies Drive Credibility
Consumers don’t just want to hear why you think your product is better than others in the market, they want to see real customer stories and case studies on how the product has benefited them.
5. Personalised Marketing
Creating targeted advertising that considers the locations and cultural associations of potential customers, putting you in the right place at right time, helping you to generate more qualified traffic that pushes you up the rankings.
6. Create a Community Through Conversational Marketing
Customers are looking for more human-centred interactions that provide them with specific information in real time, that helps to guide them through the sales funnel. This means businesses need to invest in more communication channels that are less formal.
7. Influencers Generate Engagement
82% of consumers have been influenced to make a purchase, research a product or consider making a purchase after seeing friends, family or influencers posting about it [2].
8. Be Sustainable and Eco-friendly
The rise of conscious consumerism means that an increasing number of consumers are looking beyond the product and focusing on how their buying habits effect the planet and society. Purchase decisions now rely on how ethical and environmentally friendly both the product and the brand are.
Find out more about Sustainable Marketing
9. Voice Search
AI-powered digital assistants such as Amazon Alexa and Google Assistant, as well as features on some search engines, provide voice activated searches. It is important for companies to rethink their 2022 digital marketing to include voice searches, with 58% of people using this to find local businesses and 40% of adults using it every day [3].
10. Customer retention
The most effective way to provide your customers with the best experience is through consistent and ongoing focus on existing customers, not just potential ones. According to studies, it costs 5x more to attract a new customer than it does to keep an existing one [4].
11. Online decision making
Shift to making more business decisions online through answering consumer questions and nurturing your sales cycle.
