TikTok Shop is generating an estimated $32 million in sales per day, and that number is only growing.

What is TikTok Shop?

TikTok Shop is TikTok’s in-app shopping feature that lets brands, creators, and retailers sell products directly through videos, lives, and profile storefronts. Users can watch, discover, and buy without ever leaving the app.

It blends content, community, and commerce.

Why Should I Start Using TikTok Shop Now?

TikTok Shop has seen huge success in Asia, the US and the UK, and it’s now expanding across Europe, recently launching in countries with a combined audience of over 72 million users.

For eCommerce brands, this means early access to an emerging opportunity before the space becomes overly saturated. Whether you’re selling beauty, fashion, gadgets, or gifts, now is the time to establish your presence.

Why eCommerce Brands Should Be Using TikTok Shop

TikTok Shop is built for the type of shopping today’s consumers love: quick, engaging, and seamless. For eCommerce brands, this means:

Instant Reach

Get your products in front of massive, engaged audiences, organically or through paid ads.

In-App Conversions

No extra clicks, no drop-off. Shoppers buy directly within TikTok, increasing conversion rates.

Scalable Sales

From viral product tags to livestream shopping, TikTok Shop turns views into sales, fast.

How Does TikTok Support Sellers?

By participating in TikTok Shop, brands can leverage several key benefits:​

Co-Funded Free Shipping

TikTok Shop collaborates with sellers to offer free shipping to customers, covering a portion of the shipping costs. This initiative aims to attract more shoppers, as studies indicate that 62% of consumers are more likely to purchase when free shipping is available.

Platform-Funded Promotions

During major events like Black Friday, TikTok Shop fully sponsors customer-facing promotions, providing discounts that can significantly boost sales without additional costs to the sellers.

Low Commission Rates

New sellers can benefit from promotional commission rates, sometimes as low as 0% for the initial period, reducing the cost of entry and encouraging businesses to explore the platform’s potential.

Affiliate Program

Brands can collaborate with TikTok creators through the Affiliate Program, enabling creators to promote products and earn commissions on sales, thus expanding reach and credibility.

What Can You Sell on TikTok Shop?

Almost anything, if it looks good on camera and solves a problem, you’re in.

It’s ideal for:

• Beauty & skincare
• Fashion & accessories
• Gadgets & lifestyle tools
• Homeware & decor
• Niche hobbies or collector items