John Lewis have become the fixture of Christmas adverts. Over the last few years their stories of stuffed penguins, men on the moon, monsters under the bed and pets on trampolines have been the centre of debate.
This year they have moved away from their usual cute critters, instead of their advert document the story of Elton John, from getting a piano as a kid at Christmas, through his career that was born from that special gift.
The advert has sparked debate, with many people split on whether they like it or not. Its hard to deny that John Lewis is still the leader in Christmas adverts. Even Lidl and Ebay were quick to reference the John Lewis advert on Twitter!