The Australian wildfires have raised the heat on the importance of sustainability in every part of our lives. With 24 million acres burned, homes destroyed, people and animals killed, having sustainable business strategies in place to help stop climate based atrocities is imperative. Sustainability is good for employees, customers, the community, climate change and the bottom line.
Being sustainable is a platform for success, it will enhance your brand value, attract customers, partners and employees, as well as improving efficiency and reducing costs.
So here are some suggestions on how businesses can help. You could also donate to one of Australia’s disaster relief funds, links below.
- The World Wildlife Fund is collecting donations to restore habitats for koalas impacted by the fires.
- You can also donate directly to the New South Wales Rural Fire Service, the Country Fire Service Foundation in South Australia, and the Country Fire Authority in Victoria.