Your eCommerce marketing and website experience need to be seamless, smart, and scalable. Whether you’re launching a new Shopify store or optimising your existing one, a solid strategy can make the difference between browsers and buyers.
Optimise Your Shopify Store for Conversions
Your Shopify site is your digital storefront, and it needs to do more than just look good.
Key areas to focus on:
- Homepage UX: Keep it clean, fast, and focused on key CTAs and top selling products. Use lifestyle imagery to draw people in.
- Product Pages: High-quality images, benefit-led descriptions, FAQs, customer reviews, and upsells can dramatically boost conversions.
- Navigation: Use clear product categorisation and filters to reduce friction. Think like your customer, what would they expect to find first?
- Mobile Optimisation: Over 70% of eCommerce traffic comes from mobile. Responsive design and thumb-friendly buttons are non-negotiables.
eCommerce SEO: Get Found
SEO isn’t just for blogs, it’s crucial for eCommerce too. Product visibility on Google can drive serious traffic.
What to consider:
- Keyword Research: Optimise product titles, URLs, and meta descriptions around search intent.
- Site Speed & Structure: Google favours fast, well-structured websites with clear navigation and schema markup.
- Content: Use collections, blogs, and landing pages to target additional keywords and drive organic traffic.
- Technical SEO: Shopify handles a lot of the heavy lifting, but make sure redirects, canonical tags, and sitemaps are properly configured.
Email Marketing That Actually Drives Sales
Your mailing list is gold. Don’t waste it.
High-performing campaigns include:
- Abandoned Cart Emails: Recover lost sales with reminders, incentives, or social proof.
- Welcome Flows: Turn first-time visitors into loyal customers with a warm, branded intro and product picks.
- Launch & Promo Emails: Tease product drops and drive urgency with limited-time offers.
- Customer Re-engagement: Win back lapsed buyers with exclusive offers or tailored content.
Platforms like Klaviyo (which integrates beautifully with Shopify) are a must for segmentation and automation.
Paid Media & Retargeting
You’ve built the store, now it’s time to drive traffic.
- Meta & TikTok Ads: Shopify connects easily with paid platforms, letting you run product catalogue ads, collection promos, or storytelling videos.
- Retargeting: Use dynamic product ads to re-engage users who browsed but didn’t buy. These have some of the highest ROIs in eComm.
- Google Shopping: Great for bottom-of-funnel buyers searching for specific products.
Tip: Use UGC (user-generated content) and lifestyle photography in ads to build trust and relatability.
Add Movement With Video
Video is the closest thing to a real-life product demo. Add movement to your eCommerce site with:
- Homepage hero banners that you update regularly to keep the site fresh
- Product page tutorials or explainers
- Social-first product reels
This not only helps with engagement, but also boosts dwell time and conversions.
Keep It Cohesive With a Brand-First Approach
No matter how advanced your tech stack is, the brands that win in 2025 are those that stand for something and create a community.
- Align your brand tone, visuals, and messaging across your website, email, and social platforms.
- Make sure your customer journey is consistent from the first click to checkout and beyond.
- Build with retention in mind, loyalty programmes, thoughtful packaging, and great CX are your biggest long-term wins.
