Case study




Tweak takes climate change seriously. That is why we are proud to have lead the fully integrated marketing launch of Zellar, the world’s first sustainability platform created to support small and medium size enterprises in their journey to becoming a sustainable business.

Tweak & Zellar

Zellar’s aim is to get all small businesses to Net Zero by 2030 by offering tailored plans for every industry, access to specific industry data, and benchmarking all in one place. They came to Tweak for help building their website and for our digital marketing expertise to guide and plan their launch.

Led by Louise, who shaped the marketing strategy , messaging, new website, PPC and a complete integrated set of deliverables to launch Zellar to customers and partners.

Using our full range of digital marketing expertise, we shaped, managed and implemented:

  • Brand and PR messaging
  • Content marketing by sector and service
  • Redesigning their website and ensuring that it was optimised for keywords within each target industry, had strong SEO and UX
  • Working on the creation of their Sustainable Business eBooks
  • Filming and editing corporate and launch video content, as well as creating animations
  • Managing paid advertising campaigns
  • Email marketing
  • Event marketing
  • Partner marketing to engage corporate and regional partners


  • Brand messaging and positioning
  • User focused content creation
  • Conversion tracking and optimisation
  • Partner marketing campaigns
  • Customer case studies
  • Web Design and Development
  • SEO
  • Blog

  • Paid media PPC
  • Email Marketing
  • Infographics
  • Video and animations


increase in website pageviews

Pages per session increased by


Average website engagement

4m 11s

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