Case study
Pioneering sustainability: Driving impactful change through strategic marketing with Zellar
Case study
Pioneering sustainability: Driving impactful change through strategic marketing with Zellar
Tweak takes climate change seriously. That is why we are proud to have lead the fully integrated marketing launch of Zellar, the world’s first sustainability platform created to support small and medium size enterprises in their journey to becoming a sustainable business.
Tweak takes climate change seriously. That is why we are proud to have lead the fully integrated marketing launch of Zellar, the world’s first sustainability platform created to support small and medium size enterprises in their journey to becoming a sustainable business.
The challenge
Challenges encountered during the launch of the world’s first sustainability platform for SMEs, included targeting a niche market and raising brand awareness about the novel concept of a sustainability platform for small businesses. Additionally, Zellar faced competition from established solutions and the task of building trust with SMEs, along with seamless coordination of integrated marketing deliverables, were also key challenges.
The challenge
Challenges encountered during the launch of the world’s first sustainability platform for SMEs, included targeting a niche market and raising brand awareness about the novel concept of a sustainability platform for small businesses. Additionally, Zellar faced competition from established solutions and the task of building trust with SMEs, along with seamless coordination of integrated marketing deliverables, were also key challenges.
Our solution
Zellar’s aim is to get all small businesses to Net Zero by 2030 by offering tailored plans for every industry, access to specific industry data, and benchmarking all in one place. They came to Tweak for help building their website and for our digital marketing expertise to guide and plan their launch.
Led by Louise, who shaped the marketing strategy , messaging, new website, PPC and a complete integrated set of deliverables to launch Zellar to customers and partners.
Using our full range of digital marketing expertise, we shaped, managed and implemented:
- Brand and PR messaging
- Content marketing by sector and service
- Redesigning their website and ensuring that it was optimised for keywords within each target industry, had strong SEO and UX
- Working on the creation of their Sustainable Business eBooks
- Filming and editing corporate and launch video content, as well as creating animations
- Managing paid advertising campaigns
- Email marketing
- Event marketing
- Partner marketing to engage corporate and regional partners
Our solution
Zellar’s aim is to get all small businesses to Net Zero by 2030 by offering tailored plans for every industry, access to specific industry data, and benchmarking all in one place. They came to Tweak for help building their website and for our digital marketing expertise to guide and plan their launch.
Led by Louise, who shaped the marketing strategy , messaging, new website, PPC and a complete integrated set of deliverables to launch Zellar to customers and partners.
Using our full range of digital marketing expertise, we shaped, managed and implemented:
- Brand and PR messaging
- Content marketing by sector and service
- Redesigning their website and ensuring that it was optimised for keywords within each target industry, had strong SEO and UX
- Working on the creation of their Sustainable Business eBooks
- Filming and editing corporate and launch video content, as well as creating animations
- Managing paid advertising campaigns
- Email marketing
- Event marketing
- Partner marketing to engage corporate and regional partners
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