Case study
Elevating brand identity and digital experience for ZDL
Case study
Elevating brand identity and digital experience for ZDL
ZDL (formerly Zero Day Lab) are a leading cyber security company who have helped their clients manage their cyber risk across the whole business for the past 10+ years.
ZDL (formerly Zero Day Lab) are a leading cyber security company who have helped their clients manage their cyber risk across the whole business for the past 10+ years.
The challenge
ZDL made the decision to change their name from Zero Day Lab, and wanted a new logo and brand look to go alongside their new name. Their legacy website wasn’t demonstrating their expertise in their industry and keeping up with their competitors in the cyber security space. Their brand new look and feel needed to be reflected across the website, social media, print materials and presentations through a solid brand strategy and guidelines.
The challenge
ZDL made the decision to change their name from Zero Day Lab, and wanted a new logo and brand look to go alongside their new name. Their legacy website wasn’t demonstrating their expertise in their industry and keeping up with their competitors in the cyber security space. Their brand new look and feel needed to be reflected across the website, social media, print materials and presentations through a solid brand strategy and guidelines.
Our solution
We worked with ZDL on this identity refresh, looking at new colours, font, logo, and imagery for a modern look that elevated the brand. This new branding was applied to website designs and all assets were supplied to their in-house web developer for build, as well as SEO tagging details for each page based on keyword research. Tweak also refreshed their online eBooks and brochures with the new look and feel.
Our solution
We worked with ZDL on this identity refresh, looking at new colours, font, logo, and imagery for a modern look that elevated the brand. This new branding was applied to website designs and all assets were supplied to their in-house web developer for build, as well as SEO tagging details for each page based on keyword research. Tweak also refreshed their online eBooks and brochures with the new look and feel.
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