Case study

Boosting B2B engagement: Ongoing social media support for SCL Pro

Case study

Boosting B2B engagement: Ongoing social media support for SCL Pro

SCL Professional has been working with its partners for over 20 years, creating high-performing teams made up of future professionals who positively drive business performance. Through the power of their apprenticeship programmes, they instil the knowledge, skills, and behaviours to transform people and unlock their potential.

LinkedIn followers increased by Over 500

157 Clicks in one month

High LinkedIn post engagement rates of 19%

The challenge

The primary hurdle was targeting their main audience, which consisted of B2B clients interested in hiring apprentices. Identifying businesses seeking apprenticeship opportunities was difficult, as they might not be easily visible in the market. Moreover, there was a need to educate and inform these businesses about the benefits of hiring apprentices, as many were not fully aware of the advantages. In addition to B2B targeting, the team aimed to also attract a B2C audience to link potential apprentices with employers, adding another layer of complexity to the marketing strategy. Overcoming these challenges required precision targeting, industry partnerships, content marketing, and engaging social media campaigns to successfully bridge the gap between employers and apprentices.

The challenge

The primary hurdle was targeting their main audience, which consisted of B2B clients interested in hiring apprentices. Identifying businesses seeking apprenticeship opportunities was difficult, as they might not be easily visible in the market. Moreover, there was a need to educate and inform these businesses about the benefits of hiring apprentices, as many were not fully aware of the advantages. In addition to B2B targeting, the team aimed to also attract a B2C audience to link potential apprentices with employers, adding another layer of complexity to the marketing strategy. Overcoming these challenges required precision targeting, industry partnerships, content marketing, and engaging social media campaigns to successfully bridge the gap between employers and apprentices.

Services

Social media management
Social media strategy
Social media ads
Brand assets

Copywriting
B2C marketing
Content marketing

Social media management
Social media strategy
Social media ads
Brand assets
Copywriting
B2B marketing
Content marketing

Our ongoing solution

We have been working with SCL Professional for over 2 years, as well as overseeing their other divisions: SCL Active and SCL Education. Our focus is on targeting a B2B market who are looking for tailored apprenticeship programmes that will help to transform their business. We use LinkedIn to raise brand awareness, share apprenticeship opportunities, business success stories and more.

Our ongoing solution

We have been working with SCL Professional for over 2 years, as well as overseeing their other divisions: SCL Active and SCL Education. Our focus is on targeting a B2B market who are looking for tailored apprenticeship programmes that will help to transform their business. We use LinkedIn to raise brand awareness, share apprenticeship opportunities, business success stories and more.