Case study
Driving success: Strategic marketing solutions for SCL Education
Case study
Driving success: Strategic marketing solutions for SCL Education
SCL Education is a leading provider of sports education services, with over 20 years of experience in helping individuals unlock their potential and achieve their life goals. Their focus on sports centred learning is designed to provide learners with the skills and knowledge they need to succeed in real sports environments, with a range of officially recognised qualifications available for 16-18 year olds at over 70 education centres across the UK.
SCL Education is a leading provider of sports education services, with over 20 years of experience in helping individuals unlock their potential and achieve their life goals. Their focus on sports centred learning is designed to provide learners with the skills and knowledge they need to succeed in real sports environments, with a range of officially recognised qualifications available for 16-18 year olds at over 70 education centres across the UK.
The challenge
The main challenge was the need to target two distinct audiences while getting the same message out there, which presents difficulties due to their contrasting characteristics and preferences. To address this, the marketing team strategically decided to tailor the content on different social media platforms. Facebook, being more popular among parents, became the focus for one audience, while Instagram and Twitter, which are popular among younger individuals, were chosen for the other. We also had to ensure that the content remained relevant and engaging on each platform, which required careful curation to resonate effectively with both audiences. Overcoming these challenges demanded a well-thought-out content strategy that aligned with the preferences of each audience on the respective platforms, maximising engagement and effectiveness.
The challenge
The main challenge was the need to target two distinct audiences while getting the same message out there, which presents difficulties due to their contrasting characteristics and preferences. To address this, the marketing team strategically decided to tailor the content on different social media platforms. Facebook, being more popular among parents, became the focus for one audience, while Instagram and Twitter, which are popular among younger individuals, were chosen for the other. We also had to ensure that the content remained relevant and engaging on each platform, which required careful curation to resonate effectively with both audiences. Overcoming these challenges demanded a well-thought-out content strategy that aligned with the preferences of each audience on the respective platforms, maximising engagement and effectiveness.
Our ongoing solution
We have been working with SCL Education for over 2 years, as well as overseeing their other divisions: SCL Active and SCL Professional. Our focus is on a B2C market of 16-18 year olds, as well as their parents or guardians, and we target them through social media (Instagram, Facebook and Twitter). We work as an extension of their marketing team, offering support and consultation for their marketing strategy and content creation.
Our ongoing solution
We have been working with SCL Education for over 2 years, as well as overseeing their other divisions: SCL Active and SCL Professional. Our focus is on a B2C market of 16-18 year olds, as well as their parents or guardians, and we target them through social media (Instagram, Facebook and Twitter). We work as an extension of their marketing team, offering support and consultation for their marketing strategy and content creation.
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