Case study
Meaningful marketing solutions for funeral services with Rowland Brothers
Case study
Meaningful marketing solutions for funeral services with Rowland Brothers
Rowland Brothers Funeral Directors is a family-run firm that have been serving the needs of bereaved families in the Croydon and the surrounding areas for over 140 years.
Rowland Brothers Funeral Directors is a family-run firm that have been serving the needs of bereaved families in the Croydon and the surrounding areas for over 140 years.
The challenge
Marketing for a Funeral Directors requires a different strategy, due to the delicate nature of the businesses and a need to target users when they were searching for their services . Rowland Brothers wanted to be top ranked on Google for their key search terms, and have an easy to navigate website that had all the information the user needs. To ensure that their digital presence was maintained at the top of Google, they needed to ensure that technical SEO is maintained at a high level, including keyword optimisation, site speed and more.
The challenge
Marketing for a Funeral Directors requires a different strategy, due to the delicate nature of the businesses and a need to target users when they were searching for their services . Rowland Brothers wanted to be top ranked on Google for their key search terms, and have an easy to navigate website that had all the information the user needs. To ensure that their digital presence was maintained at the top of Google, they needed to ensure that technical SEO is maintained at a high level, including keyword optimisation, site speed and more.
Our ongoing solution
For the past 7 years we have built websites and maintained Rowland Brothers digital presence. As the businesses bought out further funeral directors in the area, we have taken on the maintenance for their websites too. For their marketing strategy we have focused on SEO and ensuring they are at the top of Google searches for Funeral Directors in Croydon. Our SEO strategy has included PPC campaigns, regular keyword optimisation to keep on top of changing Google Algorithms, and regularly adding content including writing blogs on key subject matter. In addition, we have kept the technical health of the websites at the highest possible standard, a key factor in Google Ranking. Recently we have started expanding their social media strategy to keep a presence on these all important platforms.
Our ongoing solution
For the past 7 years we have built websites and maintained Rowland Brothers digital presence. As the businesses bought out further funeral directors in the area, we have taken on the maintenance for their websites too. For their marketing strategy we have focused on SEO and ensuring they are at the top of Google searches for Funeral Directors in Croydon. Our SEO strategy has included PPC campaigns, regular keyword optimisation to keep on top of changing Google Algorithms, and regularly adding content including writing blogs on key subject matter. In addition, we have kept the technical health of the websites at the highest possible standard, a key factor in Google Ranking. Recently we have started expanding their social media strategy to keep a presence on these all important platforms.
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