Case study
Fuelling success through marketing strategies for Quipsound
Case study
Fuelling success through marketing strategies for Quipsound
Quipsound are VAT Recovery experts who have been established for 30 years but began to be overtaken by more modern VAT recovery businesses who had a strong digital presence.
Quipsound are VAT Recovery experts who have been established for 30 years but began to be overtaken by more modern VAT recovery businesses who had a strong digital presence.
The challenge
Quipsound’s previous marketing work didn’t extend beyond in person events and worth of mouth. Quipsound identified a need to move to digital in order to stay in line with their competitors. Whilst they had a web presence, their website was limited in functionality and they were unable to easily update or add new content. With a team full of specialists in VAT recovery, Quipsound needed their marketing to tap into the years of expertise within the business, to create a strategy that elevated them to thought leaders within their industry.
The challenge
Quipsound’s previous marketing work didn’t extend beyond in person events and worth of mouth. Quipsound identified a need to move to digital in order to stay in line with their competitors. Whilst they had a web presence, their website was limited in functionality and they were unable to easily update or add new content. With a team full of specialists in VAT recovery, Quipsound needed their marketing to tap into the years of expertise within the business, to create a strategy that elevated them to thought leaders within their industry.
Our solution
As Quipsound weren’t ready to build a whole new website due to recent investment in their current website, Tweak initially worked on their current side to make it more user friendly, and enhance the design. We also optimised it for SEO keywords to start building up organic traffic. Through extensive research and with the collaboration of the Quipsound team, we created strategic campaigns with downloadable assets on complicated subject matter, presented in an easy to digest and simple language. We planned and implemented their social media channels, creating graphics and promoting campaign content. When the businesses was ready, we rebuilt their website with a fresh design that elevated their brand and kept the keyword rankings we had built on the old website.
Our solution
As Quipsound weren’t ready to build a whole new website due to recent investment in their current website, Tweak initially worked on their current side to make it more user friendly, and enhance the design. We also optimised it for SEO keywords to start building up organic traffic. Through extensive research and with the collaboration of the Quipsound team, we created strategic campaigns with downloadable assets on complicated subject matter, presented in an easy to digest and simple language. We planned and implemented their social media channels, creating graphics and promoting campaign content. When the businesses was ready, we rebuilt their website with a fresh design that elevated their brand and kept the keyword rankings we had built on the old website.
“We have worked with Tweak since 2018 when they were initially engaged to overhaul our outdated website and branding and to provide guidance and support on future marketing activity. They delivered an on point rebrand that was fresh and current without sacrificing our credibility in the market and have continued to support us in planning and delivering all our marketing work.
The reason we stay is because Tweak’s team are second to none; responsive and proactive, they think about what we need before we do and then engage with us to ensure their proposals are exactly what is required and aligned with our overall marketing strategy. Tweak make suggestions and push us to do more than we would perhaps ordinarily be comfortable with and then really listen to us, accommodating any changes or adjustments we request. The team are thoughtful, considered and consistently deliver great results.”
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