Tweak & Behind Every Cloud
We worked on their baseline SEO to have a solid launch pad, as well as creating a strategy to generate leads. We created a campaign to target key IT issues businesses were having with employees working from home during the Covid19 pandemic. We built a microsite to cover these issues and solutions, with infographics, reports, and lead generation forms to free downloads, contact forms, and key vendor recommendations. To promote the campaign, we used PPC and utilised LinkedIn for both advertising and organic reach.