Case study
A strategic online campaign to generate leads for Behind Every Cloud
Case study
Comprehensive web solutions and strategic online marketing for Behind Every Cloud
Behind Every Cloud are an IT consultancy firm that connect businesses within the finance sector with best-fit vendors based on their IT needs.
Behind Every Cloud are an IT consultancy firm that connect businesses within the finance sector with best-fit vendors based on their IT needs.
The challenge
Behind Every Cloud came to Tweak wanting to increase their digital presence and create leads beyond their own personal networks and word of mouth recommendations. Through a joint campaign with their partners, they wanted to build a campaign that tapped into the current market trends to showcase their expertise and position them as a thought leader.
The challenge
Behind Every Cloud came to Tweak wanting to increase their digital presence and create leads beyond their own personal networks and word of mouth recommendations. Through a joint campaign with their partners, they wanted to build a campaign that tapped into the current market trends to showcase their expertise and position them as a thought leader.
Our solution
We worked on their baseline SEO to have a solid launch pad, as well as creating a strategy to generate leads. We created a campaign to target key IT issues that businesses were having with employees working from home during the Covid19 pandemic. The campaign was supported by a microsite to cover the issues and solutions with lead generation forms for infographics, reports, and key vendor recommendations. To promote the campaign, we used PPC and utilised LinkedIn for both advertising and organic reach.
Our solution
We worked on their baseline SEO to have a solid launch pad, as well as creating a strategy to generate leads. We created a campaign to target key IT issues businesses were having with employees working from home during the Covid19 pandemic. We built a microsite to cover these issues and solutions, with infographics, reports, and lead generation forms to free downloads, contact forms, and key vendor recommendations. To promote the campaign, we used PPC and utilised LinkedIn for both advertising and organic reach.
“Louise and her team are absolutely brilliant to work with! They work with a great pace and get all members of their team pulling in the same direction to create great quality work. For people who don’t work ‘in’ our business every day, we were seriously impressed with how they quickly they picked up the complex subjects and were able to produce great content in our language and our style. Highly recommend these guys without hesitation!”
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