Overview
Nolan Business Solutions is a long-established provider of ERP and business software solutions, specialising in Microsoft Dynamics and NetSuite platforms. Known for implementing custom solutions that address complex business needs.
The problem
Despite their proven success and established reputation in the tech industry, Nolan Business Solutions faced challenges with outdated brand messaging that no longer effectively conveyed their unique value and offerings. Over time, their brand messaging became diluted, lacking a strong differentiating factor. They needed a brand refresh to align their public image with their core values, and to strengthen their appeal to clients and partners.
Deliverables
The solution
Our approach involved a comprehensive rebranding initiative to modernise Nolan’s identity, uplift its messaging, and bring clarity to its value proposition. We conducted a brand messaging workshop to understand their core values and unique offerings and crafted a refreshed brand strategy that emphasised Nolan’s technical expertise and solutions-driven ethos.
The rebranding also included an updated website, an in-depth brand book, and cohesive brand messaging integrated across social media, videos, and downloadable resources like eBooks. By aligning their brand messaging with the values and needs of their audience, we positioned Nolan as a modern, innovative leader in ERP solutions. Our campaign support also helped them successfully lobby for partner funding with Microsoft, further strengthening their industry position.
The result
The rebranding led to a revitalised brand presence for Nolan, generating high employee engagement, increased client awareness, and a stronger digital presence. The unified messaging helped differentiate Nolan in the crowded ERP market, supporting both client acquisition and retention.
