Many people don’t take a full audit on their marketing investment until the end of the year. But why wait? As we hit the middle of 2018, now is the time to assess how effective your campaigns are, and look ahead at how you can boost your marketing ROI over the next six months.
A mid-year review can help both your team and your agencies, as well as giving you credibility with the board. Having a deep dive into your performance statistics and financial analysis will ensure you optimise the second half. Together with our clients, we use mid-year as an opportunity to review and optimise performance, using this handy checklist