With Father’s Day coming up on Sunday, we thought we would share some of the Tweak team’s favourite Father’s Day marketing campaigns that they have seen over the years!
1. Dollar Shave Club – #DadBod Gift Set
Why it works: Celebrated dads with a playful campaign featuring real men dancing in robes and towels, ending with the line “Whatever your bod, welcome to the club.” Bold, inclusive, viral.
2. Cheerios – #HowToDad
Why it works: A warm, subtle nod to everyday father moments – wrangling kids, dad jokes, morning chaos – without over-sentimentality. Cheeky product placement with peanut butter Cheerios.
3. Aviation Gin – “The Vasectomy”
Why it works: Ryan Reynolds delivers a tongue-in-cheek guide to making a cocktail – sarcastic yet heartfelt.
4. Jeni’s Ice Cream – Opt‑Out in Empathy
Why it works: Offered a Father’s Day email opt‑out for those who find the holiday difficult, showing sensitivity and building trust.
5. Gillette – Go Ask “Your Dad”
Why it works: Encouraged reconnecting with dads offline. Triggered reflection on modern distractions in a touching, authentic format.
Father’s Day isn’t just about sales, it’s a moment that brands can use to really connect with their audience on a human level.
