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Frequently asked questions

Frequently asked questions

Frequently asked questions

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Branding & logo design

Branding basically means the process of creating a brand. It involves clear positioning of your company or your product in the market. This can include creating a name, defining your ‘tone of voice’, and designing your business identity such as your logo and brand guidelines.
A brand is much more than a logo! It’s important to get the logo right as it’s a visual representation of your business and tells your customers about your business quickly, but logos alone can’t tell your customers your story. The right branding describes who you are and what you do and defines who you target and how you target them.
Branding is the centre of your marketing strategy and is necessary to establishing who you are as a brand. Whereas marketing in general, includes processes and strategies to promote your products/services and create brand awareness.
Your brand is more than just a logo and a tagline – your brand needs its own persona and a voice to match it. Every time your business posts on social, responds to post, advertises etc. you are using your brand voice. Brand voice is extremely important – a strong consistent brand voice helps build trust within and audience and boost sales. Inconsistency, however, makes for a bad user experience and damages customer relationships.
Having a logo that is well designed and ties into your brand identity is important to represent your business as it is what your audience will see first. First impressions count and it is vital to make a good one!
Your logo helps you to stand out against your competitors and (believe it or not!) the shape and colour will impact on how your customers perceive your brand image.
With our expertise in branding and logo design we can create a strong brand strategy, capture your brands identity and find your tone of voice. Our high-quality branding process involves understanding the market, competitors and industry, creating a mood board to decide colours, fonts and look and feel, creating a logo that is memorable and much more! We often start with a branding workshops where we all get together to clarify who you are and who your target market is.

SEO

SEO focuses on gaining organic traffic to your website from search engines such as Google. This is done through creating a website that is valuable and reliable for both search engines and users.
Technical and Content SEO is vital for your website if you want to increase your visibility on search engines. This is because search engines, such as Google, sends out bots to crawl your site to decide if it is suitable for the search query. You need to make sure you show Google that your website is valuable to the user.
An SEO strategy is important to ensure your website is visible to users who might want to use your service or buy your product. As 68% of online experiences begin with a search engine, it’s important to be at the top of those searches!

SEO rankings don’t happen overnight. You are not only working to build up your authority within Google, but your competitors are too. They may have been working on SEO for some time built up good rankings. An SEO strategy can, over time, build up your visibility on keywords and increase traffic to your website. As traffic increases, you will see yourself placed higher on rankings. The more you work on your SEO strategy to add more relevant content and information, the more your rankings will grow!

Good SEO strategy starts with a strong website that is technically sound and has a good user experience. You may spend lots of money on a beautifully designed website, but unless it works well for the user, you won’t be able to generate traffic. That’s why we make sure all our websites are built to the highest technical standards so that you have a strong base to work on. However it’s not just about having a great website. You also need to make sure you have the right keywords, content, and an ongoing SEO strategy to build up your rankings.
Technical SEO refers to improving technical elements on the backend of your website to improve search engine rankings. This includes fast site speed, responsive design, security, redirects, backend keyword tagging and site architecture. Focusing on these elements will help improve how well search engines can crawl your website to find content.
Content SEO refers to the actual content on your website. Your website needs to have a mix of content (blogs, video, FAQ’s etc) with the right keywords to be seen as relevant by Google. This needs to be built over time and added to regularly, otherwise you may see your rankings decrease.
Keywords are the words or phrases that users type into a search engine to look for any kind of content online. Through our keyword research we identify the high volume and high quality keywords to be strategically inserted into your pages and content.
A new website can take on average 3-6 months to rank on Google. You may see improvements right away, but it’s best to keep in mind that most SEO efforts take time since Google has a lot of websites to visit and rank.

However, in order to get the desired results SEO is all about continuous monitoring and changes through specific marketing tools that we have access to at Tweak. Some of the things that will be looking at is the frequent algorithm changes Google introduces, working and adapting keywords, discovering new entrants, and ensuring you stay a strong competitor within your market.

Local SEO comes into play when users look for products, services or resources near them. Did you know that 97% of people learn more about a local company online than anywhere else! There are many factors that affect local SEO from Google My Business and optimising your website for your area. This is especially important for small businesses who only service certain locations. Local directories are especially important SEO, as the more listings that Google sees for a businesses ( that follow appropriate name, address, and phone number guidelines) the more likely it is to rank your businesses higher.

Video

Your audience is 88% more likely to spend time on your website if you use video and it is a great way to bring personality and life to your brand. Not only can videos be a powerful addition to your website, but we’ve seen a huge rise in short form videos for social media platforms too.
You could choose to tell your brand story, sell your product/service, inform your audience, provide a case study on past clients, the list is endless! This can all be done through animation, pre-recorded video interviews, live streams, tutorials on the products you sell, and many more. These can be videos that are a minute or two long, or an impactful 10 seconds to be used on social media! At Tweak we believe that the best type of video is one that aligns with your brand identity and adds value to your customers.
Yes, video is an important SEO ranking factor. Search engines prefer ranking websites with high-quality visual content, such as videos. Videos also keep visitors on your website for longer, which shows search engines that your content is relevant and valuable! It also attracts more visitors to your website, as users are more likely to visit your website are viewing your brands video.
All video content needs to be properly optimised and formatted to make sure they don’t slow down your websites. Videos should be converted to browser friendly formats, and not play video content on continuous loop where possible.

Websites

Yes! The majority of consumers find and research companies online. 80% of major purchases start with online research, even if the purchase itself happens in a store and 68% of online experiences begin with a search engine. Online presences give you credibility and boost your brand awareness. They’re also an avenue for marketing strategies like e-commerce, online customer service and consumer engagement.
Users visit your website on a variety of different devices of different sizes. Responsive websites are ones that work across all devices, as the design detects the screen size and adapts the content to suit it.
Every business is different and therefore every website is different, and it can depend what kind of services you offer and your type of business. However, every website should have the basics: Homepage, About Us, Contact page, and Products and Services. We would also suggest Testimonials and FAQs.
Websites should be designed to attract and maintain users, they should be visually appealing, easy to understand, quick to load, and easy for a user to navigate around. If the user experience or design isn’t good enough, the user may exit the website straight away rather than looking around, so its extremely important that your website looks great and works well.
Generally companies should post new blogs a couple of times a month. Blogs are a great way to keep your website updated with relevant content and target keywords. Any significant news should be added to the website as soon as possible. Other pages on the website should be regularly reviewed and revised based on heatmaps (which shows how the users are moving around pages) or to reflect your company as it grows.
Yes! Search Engines want websites that are user friendly. A poor design with too many pop-ups, illegible text, or slow page speed will turn users away. Low traffic and a decreased time on site will in turn show search engines that your website isn’t relevant. However, a good web design features will encourage users to stay on your website, and therefore boost SEO.

Digital marketing

There are many platforms, media types and processes that all contribute to a successful digital marketing strategy for growing your business. The global audience and numerous possibilities that the internet gives us, enables your business to connect and build relationships with potential customers all over the world.
The purpose of a marketing campaign is to promote your brand, this can be done through multiple platforms and media, or with a focus on certain platforms depending on where your audience is most engaged.
Ensuring that the campaign adds value to your business and can be measured is the most important factor in a successful marketing campaign. At Tweak everything is in house therefore we offer you integrated campaigns that give you best the results across many platforms and media channels.
By fully tracking your campaign through Google Analytics, Google Ads, Google Tag Manager, SEM Rush, Hotjar and Social Media Analytics, you can understand what is working and what isn’t. You can then use that data to learn and adapt your campaign, ensuring you get the best results for your money.
Online platforms offer a range of different audiences that are at different stages in their sales journey. The best way to fully understand where your money is best spent is to take a deep dive into your website data and your competitors to form a digital marketing strategy and focus your money where you will get the best results.
Yes! Having a digital presence is more important than ever for your businesses to thrive, now and in the future.

PPC

We don’t believe that one is better/ more effective than the other as it comes down to what works best for your business. By using our marketing tools we will be able to advise you as to what would be better, or maybe even the use of both.
Pay-per-click advertising, otherwise commonly referred to as PPC, is a method in which brands pay a fee each time one of their ads is clicked. The purpose of PPC is to increase website views through paid traffic, rather than solely relying on organic traffic. It’s a good opportunity to reach users who are looking at keywords or phrases relevant to your business and industry and turn those users into customers.

There are a few key times when PPC could be beneficial for your business. Firstly, when your website first goes live, to help generate traffic and push you up the search engine rankings. If there are certain keywords you want to rank for even once your website has been live a while, a PPC campaign can help with this. Secondly, when you have a specific campaign or product that you want to promote to a niche market. Lastly, if one of your competitors is bidding on your brand keywords you may want to target your own keywords to protect your brand.

Planning a PPC strategy requires choosing keywords and phrases that are relevant to your campaign and your target audience. If you don’t choose relevant keywords, your ads are unlikely to be successful or may cost more. The ads need to have compelling copy and link to a strong landing page that leads users through to your intended action (such as buying a product or contacting you).

Social media

As a digital marketing agency, we have noticed the growing impact of social media on marketing strategies, for example paid social ads, influencer marketing, affiliate marketing and more. It is rare to find a brand that is not present on any social platforms, therefore in order to stay competitive and visible you must create a strong social media strategy as part of your digital marketing efforts.
The main benefits of social media for businesses is the ability to interact and learn about your target market in real time. This helps to increase brand awareness, as well as allowing you to create relationships with your audience and establish a loyal customer base.
The simple answer is go wherever your audience is, but this may be difficult. To start with, it’s important to focus your attention on building a strong presence on 1 or 2 platforms, as trying to be everywhere all at once won’t be as effective. Once you have established yourself and gained a better understanding of your online market you can then begin to expand.
As a digital marketing agency, we have noticed the growing impact of social media on marketing strategies, for example paid social ads, influencer marketing, affiliate marketing and more. It is rare to find a brand that is not present on any social platforms, therefore in order to stay competitive and visible you must create a strong social media strategy as part of your digital marketing efforts.
Of course we can! Once you have decided what social media platforms you would like to be present on, we would be more than happy to create, design and optimise your accounts.

Content marketing

We will work with you to put together a strategy that includes topics, target audience, platforms, content types and more. This will give the content creation process direction and ensure that your business gets the most out of content marketing.
Creating quality content doesn’t need to be difficult! Through combining your industry specific expertise with our marketing knowledge and looking at what your consumers are searching for, we can create content that provides value.
Content is good for SEO (search engine optimisation), this means that they speak Googles language. Search engine bots want to find websites that contain relevant, trustworthy and authoritative content so that they can answer search terms accurately. By creating content regularly and consistently around trending keywords and frequently asked questions your website will start to appear on the first page of search engine result pages, placing you right in front of your consumers.