Simple steps to grow.
More and more businesses across Surrey are realising that having a strong digital marketing plan is the key to growing in these tough times. Over the last decade Tweak has helped businesses across Surrey, from healthcare to technology, to win new clients through digital marketing.
As the digital marketing landscape has evolved over the last 10 years, knowing where to start is they key. Here are some best practices to get you on the right track:
Clear digital marketing strategy
Having a digital marketing plan that nurtures prospects and customers through the decision-making cycle is the best way grow and get the best return on your marketing. Firstly, you need to set your objective, this maybe to focus on acquiring more new customers or increasing sales of existing customers, then you need to plan your digital marketing strategy to influence them at each stage from awareness, interest, desire, action.
Targeted messaging and content
Understanding what questions and topics your customers are interested in and searching for provides the basis for producing good content. This requires some digital marketing research and planning to be able to then build in-depth content around a specific subject area, helping to increase your authority on Google, improve your ranking on search engines and generate more organic traffic.
Videos and sharable content
Sharing short form videos and sound bites of information on social media or in the form of infographics attracts, engages and holds the interest of your audience. Examples of these can be found through sharing case studies, facts, tutorials, how to guides, customer stories and testimonials.
Digital marketing covers every element of your online presence, so for the best results your strategy needs to include all points of digital contact between your brand and audience. This means everything from your website, PPC, SEO, paid media, social media, webinars and emails.
Track and refine
The good thing about digital marketing is that it is very auditable, you can gain detailed data on user experiences, conversion rates and user journey by using tools like Google Analytics. By keeping a monthly report of audience trends and the results of your digital strategy you can adapt and optimise to improve results.
Long term digital marketing
For your business to gain authority and the best results you need to invest in an ongoing digital marketing plan that publishes new content across a range of channels and takes consistent steps to improve your UX and SEO results.
To create a strong digital marketing foundation for your business it takes strategic planning based on data insights and ongoing refinements. We believe through adopting an integrated approach where all digital channels work together you will achieve great results.
If you would like help with your digital marketing, contact us for advice and support.