The aim of digital marketing is to deliver more qualified traffic to your website and increase conversions, whether that be sales, enquiries or downloads.
It’s important to increase your visibility online by using inbound techniques for your existing website, such as Social Media and SEO. Your website needs to meet search engine requirements from a technical perspective and your content needs to address what your customers are searching for.
Outbound digital marketing techniques include advertising on Google or Social Media channels. Advertising should always be based on research to ensure that you are segmenting and targeting the right audience, just like in traditional media.
All Tweak’s content and digital marketing decisions are based on data and analysis and we are experienced with Google Analytics, Google Ads, Google Tag Manager, SEM Rush, Hotjar and Social Media Analytics.
With ongoing SEO and Digital Marketing enhancements, we can ensure that you are maximising your traffic opportunities, and driving as many leads as possible to your site.
Tweak offer a broad expertise in Digital Marketing with specialists in Search (SEO and PPC), Social Media and Email.
We can set strategy around each stage of the marketing funnel ensuring that we are attracting enough traffic at the awareness stage and using retargeting strategies to maintain interest and reduce the barriers to sale. We can engage your audiences and strengthen your reputation.
If your goal is to attract more traffic to your existing website, we will devise a clear plan based on your current positions in search engine results, where your competitors are ranking and what your potential customers are searching for.
We pride ourselves on listening to our clients and feel that it’s especially important to bear business priorities and intricacies in mind when setting Digital Marketing strategy.