Autowatch

Autowatch

Leaders in innovative vehicle safety and security solutions.

Overview

Autowatch approached us for a full brand overhaul. With multiple divisions under one umbrella, they needed a strong, unified identity that could also clearly distinguish between different areas of the business. The brand lacked consistency and clarity, and they needed a strategy that could support future growth while staying true to their long-standing reputation.

Deliverables

  • Logo Development

  • Full Brand Guidelines

  • Brand Strategy Development

  • Messaging Framework & Tone of Voice

  • Core Values & Audience Personas

The solution

We developed a refreshed brand identity, including a new main logo and individual sub-brand logos for their key business areas. Each division was assigned its own colour palette for visual clarity and consistency. Alongside visual branding, we worked closely with the team to define their brand strategy, refining their mission, vision, core values, key messaging, and tone of voice to ensure they could communicate their purpose confidently and cohesively across all platforms.

The outcome

Cohesive brand across all divisions

Strong, future-ready visual identity

Other Projects