AHS Heating
AHS Heating
The largest Plumbing & Heating company in Swindon.
Overview
As one of the largest Plumbing & Heating companies in Swindon, this team covers everything from Gas, Oil, and LPG to Air Source systems, landlord services, and commercial contracts.
Despite their strong local presence, the business felt their outdated website and logo weren’t doing them justice. Their online l presence lacked the professionalism they delivered in person, and they were missing opportunities to convert site visitors into leads. The logo, while widely recognised in Swindon, needed a refresh that didn’t compromise brand recognition.
They needed a digital identity that aligned with their real-world reputation, professional, trustworthy, and experienced, while also boosting local search visibility and conversion rates.
Deliverables
The solution
We started by refreshing the brand identity, carefully updating the logo to use a cleaner, more modern typeface while preserving its recognisable shape and colour. Then we brought in a deep blue to balance the bright red and give us more to work with across web and print. This update was extended to their van designs, ensuring a consistent look on the road.
The website? That needed a full rebuild. We stripped it back and rebuilt with clarity and trust in mind. Clean layout, simple navigation, clear service pages, and integrated reviews made it easier for visitors to find what they needed and trust who they were hiring. With SEO-friendly copy and newly created landing pages for surrounding towns, we positioned the business to perform better in local search.
We made sure the things that matter to customers – qualifications, experience, reputation, were front and centre. Reviews, badges, years in business. The kind of things that tip a person from “maybe” to “booked.”
We also gave them advice on how to boost their visibility outside the site: things like review strategy and Google My Business tweaks.
