So you want to grow you business through digital marketing, but unsure of the best way to generate more leads and results online? Do you employ a range of experts in-house? Do you engage a range of specialist agencies delivering a series of ‘siloed’ services and insights?
Generating real results online and getting the right combination of digital marketing channels for your business takes time and expertise.
So why engage a digital agency instead of doing it yourself? You will have a website and most likely use social media – but is your online presence really delivering ROI?
Discover 9 reasons how a digital marketing agency can make this happen:
1) A “Digital Strategy First” Approach
It all starts with a data-driven digital strategy. Using a range of leading edge tools and insights, we can develop an integrated digital marketing plan to attract, engage and convert customers on your website and social channels. Using a combination of SEO, social media, content marketing and paid media, our experts can help you to embrace digital to build stronger customer relationships, boost brand awareness and generate new leads.
2) Use SEO to Improve Visibility
“61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.” (Source: Hubspot)
Well-researched and managed search engine optimisation (SEO) improves your search rankings on Google. We use powerful tools to identify in-depth keywords and search terms to fully optimise your website and search engine visibility, leading to your business showing higher up the search results, and ultimately helping potential customers find you faster.
3) Profitable PPC
Google Pay Per Click campaigns are a cost effective way of driving relevant traffic to your website and increasing brand awareness, able to reach new audiences that may not already know your brand, products or services. From paid search and shopping to display ads and YouTube, we can build, measure, manage and instantly refine your PPC campaigns daily, targeting top, middle or bottom of funnel audiences, on their preferred device, with weekly reports and results.
4) Social Media Results
Make more of your presence on Facebook, LinkedIn, Instagram and Twitter. We can help you understand which channels your customers and prospects prefer and tailor messages to each channel. With a carefully aligned Social Media strategy, we can write posts, track and respond rapidly, as well as run bespoke paid social media campaigns, such as Facebook Ads or sponsored posts on LinkedIn, to create conversations with your audiences and maximise the impact of your next marketing campaign.
5) Websites Designed For People
We design sites that simplify the user journey and increase engagement with strong CTA. Our creative designs clearly tell your brand story, are responsive and display key information on every device. Your website is a valuable tool to engage customers, capture leads and reveal key insights to really understand your customers. We have a number of powerful tools to track performance, measure SEO, visitor journeys, page conversions and more, to get your website really working.
6) Compelling Content That Creates Conversations
Our team of content marketing experts research and produce compelling web copy based on keyword research, to use across all your digital marketing channels. This content will drive traffic to your site, boost brand awareness and establish your brand authority and expertise online.
7) Confident Conversions
From tracking every visit to your website to monitoring every click through, we have a suite of powerful tools that measure user journeys and web activity, so we can recommend and make the changes necessary to boost the number of conversions, such as enquiries, purchases, downloads, on your website.
8) Rich Media Assets
Our designers are able to create videos, animations, flash and web banners, all great assets that deliver a high level of engagement on social media channels to reach your target audiences and support your brand.
9) Evolving Expertise
Digital marketing is continuously evolving, from new competitors and new Google Algorithms to new social channels. You need in-depth knowledge to keep up with the trends across SEO, content marketing, social media, branding, paid media as well as the ability to monitor, measure and refine the results. Because there’s so much expertise needed, the best campaigns use a team of specialists rather than relying on a single person. A single agency, with all this expertise and access to the best tools, ultimately offers you better value for money and time.
More Digital Expertise Delivers Better Results
Tweak is a dynamic digital marketing agency based in Surrey. Our team of digital experts includes strategists, consultants, creatives, and developers who work together from the ground up to deliver quantifiable results. We can fully manage all your digital marketing requirements so you don’t have to hire a multitude of in-house specialists, designers or agencies – we’ve got it all under one roof.
Through spending time getting to know your business, we can recommend a tailored digital marketing strategy that works for you. We can then research, run, immediately implement strategy adjustments and report on all your digital campaigns, across all channels, to maximise the ROI every time.
Make Digital Marketing An Effective Investment
Working with a digital marketing agency enables you to reach customers by blending the right mix of digital marketing techniques, website design, website build, SEO, PPC advertising, content marketing, social media, email and more.
Looking to learn more? Take advantage of our free SEO audit and discover how well your website is really working.
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