Call to Action
Rounding off all edges on all CTA buttons to soften the call to action, making the site more approachable and friendly.
All key pages are clearly labelled in the navigation bar and click through to other pages or the contact page, simplifying the user journey. In addition, all copy has been reorganised making it more engaging and less overwhelming for users to follow.
Improved imagery and making images more approachable, modern and personable, whilst also ensuring images aren’t pixilated.
Using modern typography for headings and body copy, with the occasional use of hand-written style typeface to breakup bodies text, creating a well-balanced and functional webpage.
Including icons for users to easily identify and scanned through services. Also, creating a clear and interesting page to aid navigation.
Adding purple accents to the colour palette to modernise the brand and to add a more ‘gentle’ /’ delicate’ feel to the overall website. The use of the bold turquoise colour helps to draw attention to important call to actions on the webpage.
If you are considering new ways to generate leads and increase your brands visibility but don’t know where to start, then contact us for a FREE AUDIT or book a call today.